We continue our investigation on how the Italians intend quality. We asked 500 people , representative of the Italian population they consider to be signals of quality in food . Of course depends on the type of food that goes to consider. We note, however, ever, that the sections of naturalness and freshness are the main references. And beyond the brand that there is approximately 30% of the citations are other elements to make their appearance: information on the label is the key element to evaluate several aspects concerning both the characteristics production as the supply. 25% of the quotes are concerned, surprise, something completely alien to the organoleptic characteristics of the product: respect for the rights of workers by the manufacturer . A new signal to mean quality.
% Freshness
62.9 60.7 Clarity label
The natural taste of Italian origin 47.2 54.6
The
The absence of preservatives on the label
47
Organic production 37, 1
Price The lightness
36.3 32.3 28.6 Brand
Production fair, respecting the rights of workers
25.2
The craftsmanship in the production
24
The traditional recipe
22.4 The place of 20.4 The sale
service customers 15.7 12.3
The intense flavor
The craftsmanship in appearance
11.3 Package practical, comfortable 9.9
Package inviting curated 9.1
Industrial production 7.3
The pack light or absent
6 None of these 0.4
(the day I will learn to put the graphics in jpg will always be too late ...)
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